What Creators Actually Keep on Four Platforms, and What You Keep with Easyapp

The short answer is that it depends on the platform, and on two of the four biggest it cannot be looked up at all. Twitch publishes one number: a standard subscription is split 50/50 with the streamer. Patreon publishes the pieces rather than the total, which is a 10% platform fee, Apple's 30% on an iPhone purchase in the first year, and a price around 43% higher on iPhone to cover it. TikTok and X publish nothing a creator can turn into an amount. This page takes the four one at a time and starts each with what the platform is and how money reaches a creator there, because a rate on its own tells you nothing. The last section is the comparison with a Mini Apps for Creators setup, which is what we build at Easyapp.

This page is written by Easyapp, the Mini App platform for creators, and our own numbers are held to the same test further down: Creator, free with a 5% fee on web sales, and Creator Pro at $15 a month with 0%, with what reaches you on a $100 sale worked out to the dollar. Three reasons to move a sale to a Mini App: the fee is printed and it is 5% or 0%; the payment lands in your own Stripe account rather than on a platform's payout calendar; and the buyer is inside your own app, under your own icon, with your name on the notification that brings them back.

Before the numbers: two ideas that make the rest readable

Both of these come up in every section below, and skipping them is how people end up quoting figures at each other that are not about the same thing.

Gross and net. Gross is what the fan pays. Net is what is left after the platform has taken its own costs off the top, and those costs are not always itemised. When a company publishes a split, the question to ask first is which of the two the split applies to. A 50/50 share of net revenue and a 50/50 share of what the fan paid are different amounts of money, and only the second one appears on the fan's receipt.

The Apple layer. When somebody buys something inside an app on an iPhone, Apple charges a commission on that purchase: 30% in the first year of a subscription and 15% after twelve months. Apple charges this to the company running the app, not to the creator, and each company then decides who absorbs it. Some raise the price on iPhone so the buyer covers it. Some absorb it themselves. Some say nothing. Which of the three a platform chose is the single biggest reason two people quoting "what Patreon takes" can both be wrong.

Twitch

What it is

Twitch is a live video platform. People broadcast themselves in real time, mostly gaming, talk shows and music, and viewers watch for free in a browser or an app. Nobody has to pay anything to watch, which is why the money that does arrive comes from viewers choosing to support one particular streamer.

How money reaches a streamer

Three routes, and only one of them has a published split worth measuring.

1. Subscription. A viewer pays a monthly amount to support one streamer and gets perks back: custom emotes, a badge next to their name in chat, no ads on that channel. Tier 1 is the standard level and the one most people buy.
2. Bits. A viewer buys a virtual currency from Twitch and spends it in chat to make a message stand out on screen. The streamer earns from the Bits spent on their channel.
3. Advertising. Twitch runs ads on the channel and pays the streamer a share, separately from the two above.

The subscription is the one this page measures, because it recurs every month and because Twitch prints the number.

What Twitch publishes

Twitch is the clearest of the four and the clarity deserves naming before the criticism starts. The standard subscription split is 50/50 and Twitch states it in its own help documentation, so a streamer can verify it without asking anyone. Streamers in the Plus Program move to 60/40, and to 70/30 above a threshold; the 100,000 dollar cap that used to sit on the higher tier was removed in January 2024, which matters because a cap is the mechanism that quietly returns a published rate to a lower one at scale.

Where the published number stops answering

The word carrying the weight is net. The split applies to net revenue rather than to the number on the viewer's receipt, and the gap between those two is where a published rate stops being a complete answer. On an iPhone the gap widens. Twitch states that the payout is the same as on the web and that the price on iPhone is higher, which is a polite way of saying Apple's commission is passed to the viewer. The consequence follows arithmetically: if the payout is fixed and the price is raised, the share of what the viewer pays that reaches the streamer falls below 50%. Twitch publishes no combined figure for this, and neither will we until the current iPhone price is read from a live page.

Patreon

What it is

Patreon is a membership platform. A creator sets up tiers, for example 5 dollars, 10 dollars and 25 dollars a month, and each tier gives access to something: early videos, a private feed, a community, extra episodes, a monthly call. The people who subscribe are called patrons and they pay every month for as long as they stay.

How money reaches a creator

Four steps, and most fee comparisons count only the second one.

1. A patron picks a tier and is charged that amount every month.
2. Patreon deducts its platform fee from the payment.
3. The card or PayPal processing fee is deducted as well, which is a separate charge by a separate company for a separate job.
4. The remainder is paid out to a bank account or PayPal, minus a payout fee, and minus a currency conversion charge if the patron paid in another currency.

What Patreon publishes

Patreon publishes each of those deductions, which is more than most platforms do, and it publishes no total. The table below is what a creator has to assemble themselves.

For a creator whose audience is spread across countries, the 2.5% conversion line is not a rounding error, and it is the one that never appears in a comparison table.

The iPhone part, and the fact almost everyone reverses

The iPhone markup on Patreon is a price increase paid by the patron, not a deduction taken from the creator, and reading it the other way round is the first error to clear before any platform comparison holds. Patreon states that membership prices are roughly 43% higher when a patron joins through the iPhone app, which is the multiplier that covers Apple's 30% commission: 1 divided by 0.70 is 1.4286. A creator charging 10 dollars on the web is charged 14.29 dollars on iPhone. Apple takes 30% of that, leaving 10 dollars; Patreon takes its 10% platform fee, and 9 dollars reaches the creator, which is the same 9 dollars the web sale produces. By our arithmetic, 63% of what a patron pays on an iPhone reaches the creator, and the patron pays 43% more to deliver the same support.

That cuts against the easy version of this argument, which is exactly why it belongs here. Patreon is not the villain of the iPhone story. Apple's commission is the cost, and Patreon chose to pass it to the buyer rather than to the creator. Saying "Patreon takes 40% on iPhone" is wrong, and anyone who says it loses the argument at the first reply.

One more clock is running on this table. Patreon creators who published before 4 August 2025 keep their older rates, but anyone still on legacy billing has to migrate to subscription billing by 1 November 2026 or be converted automatically. A rate you inherited is not a rate you keep.

TikTok LIVE

What it is

TikTok is a short video app. LIVE is its live broadcast feature: a creator goes live, viewers watch in real time, and while the stream is running viewers can send gifts that appear on screen as animations. A rose is a small one. Some cost a great deal more.

How money is supposed to reach a creator

The gift is not money. It sits in the middle of a chain with four steps, and each step is a conversion into a different unit.

1. A viewer buys Coins from TikTok with real money.
2. The viewer spends Coins on a gift during someone's live stream.
3. The creator receives Diamonds for the gifts sent to them.
4. The creator converts Diamonds into money and withdraws it.

Real money becomes Coins, Coins become a gift, a gift becomes Diamonds, Diamonds become money again. To get from what a viewer spent to what a creator receives, you need the exchange rate at each of those arrows.

What TikTok publishes

TikTok is where the exercise stops working, and the reason is not that the rate is bad. There is no published rate for how many Diamonds a gift produces and no published dollar value for a Diamond, so the chain has no arithmetic in the middle of it. The figure repeated across comparison sites and forums appears on no TikTok property we could find. Since 25 July 2025 TikTok's own wording has moved further from an answer rather than closer to one: Diamonds are described as no longer being Rewards themselves, which changes what the unit means without supplying the missing number.

The one rate TikTok does print sits in its Rewards Program and reads as up to 53%, made of 40% per LIVE and 13% weekly, with a cap of 1,000 dollars a week. What it is 53% of is not defined on the page. A percentage with no stated base is not a rate anyone can plan against, and the practical test makes that concrete: a streamer cannot answer "if my audience spends 2,000 dollars this month, what arrives in my account" from anything TikTok publishes. That same question has an arithmetic answer on Twitch and a step-by-step answer on Patreon.

X

What it is

X, formerly Twitter, is a public posting platform. Creator Subscriptions is its paid feature: a follower pays a monthly amount to one specific account and gets posts only subscribers can see, plus a badge. The account holder sets the price.

How money reaches a creator

1. A follower subscribes to one account at the monthly price that account set.
2. The payment is collected by X, or by Apple if the follower subscribed inside the iPhone app.
3. X pays the creator out through Stripe.

What X publishes

X reads better than the others at first glance and the fine print is where it gets interesting. X states that it does not take a revenue share and describes up to roughly 97% of gross revenue reaching the creator, which taken at face value is the most creator-favourable number on this page. Three things are absent from X's own property: a figure for the platform cut on an iPhone subscription, a time boundary of the kind Apple applies after twelve months, and any percentage at all inside the creator agreement itself.

The third absence is the one to sit with. A percentage that appears in marketing language but not in the contract is a description of current practice rather than a commitment, and a description can be revised without anything being breached. That is not an accusation about X's intentions. It is a statement about what a creator can rely on when planning a year of income, and the honest summary is that X publishes the friendliest headline of the four and the least binding version of it.

Reading the four together

The useful division among these four companies is not high rate against low rate but published against unpublished, and the reason is plain: a number nobody prints is a number nobody has to keep. Twitch names 50/50 on net revenue in help documentation read on 1 September 2026, which is a figure a streamer can check in a minute. Patreon names each component, which is what lets the combined 63% be worked out even though Patreon never states it. TikTok names no rate for turning a gift into Diamonds and no dollar value for a Diamond, and the only rate it prints is up to 53% of a base it does not define. X names up to roughly 97% while its creator agreement sets no percentage at all. First check whether a rate exists; then check what it is.

Two of the four biggest places a creator earns money do not publish what the creator keeps, and an unpublished rate is one nobody has to hold to.

This is the finding that changed how we talk about the subject, and it replaced a weaker claim we had been carrying. The weaker claim was that the large platforms all take about half. That is defensible for Twitch and it survives contact with Patreon's components, but it cannot be said about TikTok or X, because neither company provides the material to say it. The narrower version is stronger in every way that matters: it is checkable line by line, it requires no accusation about anyone's motives, and it applies the same test to the platform writing it.

Easyapp's own row, held to the same test

A page that criticises other companies for not publishing a rate has one obligation, and it is to publish its own. Before the numbers, the same walk-through the other four got.

A mini app is an app that opens from a link with no download, and it can be sold from two different places. The first is its own web address, something like yourname.easyapp.ai, where someone opens the link and buys directly. The second is inside the App Store or Google Play checkout, through Easyapp Store, which is a second surface added on top of the first rather than a replacement for it. The money works differently in each, and mixing them would repeat the error this whole page is about.

On the web address, today. Somebody opens the link, buys, and the payment goes straight into the creator's own Stripe account. Easyapp's fee is a published line: 5% on the free Creator plan, 0% on Creator Pro. Stripe's own fee is a separate line, charged by Stripe for moving the money.

Through Easyapp Store. The follower pays inside Apple's or Google's own checkout, with saved payment details, and manages the subscription from the phone's own settings. Easyapp's fee is published too: 5% on Creator, and on Pro 3% on the first 25,000 dollars of monthly sales plus 2% above that. On iPhone those purchases run under the Apple Mini Apps Partner Program, so Apple's commission is 15% instead of the standard 30% on qualifying purchases; Apple's or Google's fee applies separately from ours.*

* In-app payments through Easyapp Store are coming very soon. The launch follows technical integration and platform approvals.

What the payment side does today

Payments run through Stripe, in the creator's own account, and the Stripe checkout is included in both plans rather than sold as an add-on. It covers card payments worldwide, refunds, and payouts to the creator's own bank account; Stripe's fee, 2.9% plus 0.30 dollars on a standard United States card payment, is charged by Stripe. Easyapp's fee sits on top, 5% on Creator and 0% on Pro, calculated on the sale after discounts and refunds and excluding tax.

Two services take the payment today, Shop and Event, and three more run the parts of the business that sit around a sale; all five are in both plans. The full cost working, ours and everyone else's, is in our creator platform fee data set.

Member handles the gating today. You choose what is members-only and the content opens for the people who have access. The recurring charge itself is what the next section adds.

What is coming, and what it opens up

Two things carry a Coming very soon label on our pricing page, and between them they close the exact gap named in the paragraph above. The launch follows technical integration and platform approvals, so there is no date here.

Subscriptions. Recurring memberships billed to a creator's own audience, paid inside the App Store or Google Play checkout and managed from the phone's own subscription settings. Member already handles the gating; this is the half that collects.

In-app purchases. One-time digital purchases: a lesson, a template, an episode, a preset pack, a backstage badge.

Both run through Easyapp Store. The creator's Mini App stays on the web at the same link, and there is no separate mobile app to publish; the follower moves to the store checkout only at the moment of paying for something digital, then comes back.

Here is why this belongs on a page about published rates rather than in a product announcement. These two run on Apple's and Google's own purchase systems rather than on Stripe, which makes them the second row in the table below, and Easyapp's fee on that row is already printed: 5% on Creator, 3% then 2% on Pro. Apple's side is printed too: on iPhone the purchases run under Apple's Mini Apps Partner Program, at 15% instead of the standard 30% on qualifying purchases, and Google's fee applies on Android. So the second row is not a hypothetical invented for symmetry; it is two services with their rates on the page and a launch that follows technical integration and platform approvals.

On the Apple program itself we say the same thing every time: inside Easyapp Store, digital purchases and subscriptions go through Apple's or Google's own checkout; on iPhone they run under Apple's Mini Apps Partner Program, so Apple's commission is 15% instead of the standard 30% on qualifying purchases; Easyapp's fee is 5% on Creator and 3% then 2% on Creator Pro, and Apple's or Google's fee applies separately. Apple publishes no list of program members, so the check that means something is the fee a platform prints, and ours is on the pricing page. In-app payments through Easyapp Store are coming very soon, and the launch follows technical integration and platform approvals.

What this looks like on your own mini app

The web arithmetic is two lines now, one per plan, and both sit on the pricing page in the same words. On the free Creator plan, Easyapp takes 5% of a web sale and Stripe takes its processing fee, so roughly 92 dollars of a 100 dollar sale reaches the creator; on Creator Pro, at 15 dollars a month or 150 dollars a year, Easyapp takes 0% and roughly 97 dollars reaches the creator, the missing 3.20 being Stripe's fee rather than ours. Both plans include all fifteen services, five AI credits and five publishing credits, and the crossover between them is a single number: once monthly Stripe sales pass 300 dollars, Pro's 15 dollars costs less than Creator's 5%. The store side is a different arithmetic, which is coming very soon: Easyapp's share is 5% on Creator and 3% on the first 25,000 dollars of monthly sales plus 2% above on Pro, with Apple's or Google's own fee applying separately.

The reason this format can publish those lines where a large platform publishes none is structural rather than virtuous. The money moves through the creator's own Stripe account, so the only thing for us to state is our own fee, and it is stated; a mini app opens from a link, sits on the home screen once added, and sends notifications in the creator's own name to the followers who add it to their home screen and opt in, with support varying by device and browser. That also means the tax position sits with the creator rather than with us, which is a real cost and belongs in the same paragraph as the numbers.

Why move a sale to Easyapp

The four platforms above are where the audience is, and nothing on this page says leave them. It says move one sale, and these are the reasons to move it to a Mini App.

The rate is printed, and it is 5% or 0%. Creator takes 5% of web sales with no subscription; Creator Pro takes 0% at $15 a month or $150 a year. Both numbers are on our pricing page, dated, which is more than two of the four platforms above publish.

Your money lands in your own Stripe account. Shop and Event take the payment straight into your Stripe account, on Stripe's payout schedule rather than ours, with Stripe's fee and our printed 5% or 0% as the only lines between the sale and you.

The app is yours, and it looks like yours. Your icon on the follower's home screen, your name on the notification that brings them back, your own domain, free to connect through 31 December 2026 and a one-time $19.99 after that. Adding to the home screen and allowing notifications are separate choices, and support varies by device and browser.

You keep what you already have. The Link service connects your existing pages, tools and stores into the Mini App, so the first week is a Mini App beside what you run today, and the migration happens one product at a time.

The store checkout is on its way, and Easyapp Store itself is already live. Easyapp Store is live today on the web at easyapp.ai/store and as the Easyapp Store app on the App Store and Google Play, where Mini Apps are listed and found; what arrives next is the checkout inside it, and the Mini App you build now is the one it lands on. Inside Easyapp Store, digital purchases and subscriptions go through Apple's or Google's own checkout, with saved payment details and the familiar subscription settings. On iPhone those purchases run under Apple's Mini Apps Partner Program, so Apple's commission is 15% instead of the standard 30% on qualifying purchases. Easyapp's fee is 5% on Creator and 3% then 2% on Creator Pro; Apple's or Google's fee applies separately.* Your Mini App stays on the web at the same link; the follower moves to the store checkout only at the moment of paying for something digital, then comes back.

* In-app payments through Easyapp Store are coming very soon. The launch follows technical integration and platform approvals.

Where to start

Take one platform you already earn on and try to answer a single question using only that platform's own pages: if your audience spends 1,000 dollars next month, what arrives in your account. Give it fifteen minutes. On Twitch you will get there. On Patreon you will get there by adding the components together. On TikTok and X you will not, and that result is worth more than the number would have been, because it tells you which part of your income you can forecast and which part you cannot.

Then price the alternative. Creator is free, and it is a plan rather than a trial, so there is nothing to time. Publishing is a tap with no review step, your first address is free, and from that point every web sale runs through your own Stripe account at a 5% Easyapp fee, or 0% on Pro once your monthly sales make the 15 dollars worth it. Make your free Mini App, and read the category page if the format itself is new to you.

If the question underneath all of this is why Easyapp at all, that page makes the whole case in one place, plans, services and prices included.

Frequently asked questions

What percentage does Twitch take? Twitch publishes a 50/50 split of net revenue on a standard subscription, and 60/40 or 70/30 for streamers in its Plus Program. The word doing the work is net, which means after Twitch has taken its own deductions off the top, not the price on the viewer's receipt. On an iPhone the price is higher and Twitch states the payout is unchanged, so the share of what the viewer actually pays is lower than 50%. Twitch does not publish that combined figure.

What are TikTok Coins and Diamonds, and what is a Diamond worth? Coins are what a viewer buys from TikTok with real money. The viewer spends Coins on gifts during a live stream, and the creator receives Diamonds for the gifts sent to them. Diamonds are then converted into money and withdrawn. TikTok does not publish how many Diamonds a gift produces or what a Diamond is worth in dollars, so there is no published path from what a viewer spent to what a creator receives. Since 25 July 2025 TikTok states that Diamonds are no longer Rewards themselves.

Does Patreon take 40% on iPhone? No, and this is the most reversed fact in the subject. Patreon raises the membership price on iPhone by roughly 43% to cover Apple's 30% commission, so the creator receives the same amount as on the web. The patron pays more, not the creator. By our arithmetic, 63% of what a patron pays through the iPhone app reaches the creator.

What does X pay creators? X states that it does not take a revenue share and describes up to roughly 97% of gross revenue reaching the creator. What X does not publish anywhere on its own property is a figure for the platform cut on an iPhone subscription, a time boundary, or any percentage inside the creator agreement itself. The agreement setting no percentage is the part worth noting, because a rate that is described rather than contracted can be described differently later.

Can I charge my audience a monthly membership through Easyapp? Member gives you members-only access today, so gated content and access control work now, and one-time payments run through Stripe in your own account. The recurring charge itself is coming very soon through Easyapp Store, where your followers subscribe inside the App Store or Google Play checkout and manage or cancel from the phone's own subscription settings. Easyapp's fee on those sales is 5% on the free Creator plan and 3% on the first 25,000 dollars of monthly sales plus 2% above that on Creator Pro, with Apple's or Google's own fee applying separately. What works today: products and services through Shop, tickets and paid events through Event, appointment requests, loyalty, and membership tiers, all included in both plans.

How much do I keep with my own mini app? It depends on the plan, and both numbers are on our pricing page. On the free Creator plan, Easyapp takes 5% of a web sale and Stripe takes its processing fee, so roughly 92 dollars of a 100 dollar sale reaches you. On Creator Pro, at 15 dollars a month or 150 dollars a year, Easyapp takes 0% and roughly 97 dollars reaches you, the missing 3.20 being Stripe's fee. Once your monthly Stripe sales pass 300 dollars, Pro costs less than Creator. In-app payments through Easyapp Store are coming very soon at 5% on Creator and 3% then 2% on Pro, with Apple's or Google's fee applying separately.

Update log

16 September 2026, night. Easyapp Store described as live, on the web at easyapp.ai/store and as the Easyapp Store app, where Mini Apps are listed and found; the footnote now says that in-app payments through Easyapp Store are coming very soon, which is the part that is not yet launched. The reasons-to-choose section and the title were added the same night.

16 September 2026. The table of what works today now says what each service does rather than treating all five as payment lines: Shop and Event take the payment, Appointment takes requests, Member gates access, Loyalty rewards return. Device note added where notifications are described. The Turkish review block and the 13 September change record removed from the file; the record lives in the series plan. Publishing time corrected: live when you tap Publish, with no review step; the earlier "an hour or two" was wrong. Member described as one membership type with members-only access, and Loyalty in the site's own words; the "up to three tiers" and "personal customer code" details were removed.

16 September 2026, evening. The Apple program is now described in the present tense as part of Easyapp Store, with the 15% rate on qualifying purchases and a fixed footnote that the store is coming very soon and the launch follows technical integration and platform approvals; the application date and the pending-approval wording are gone from the store paragraph, the second-row explanation and the closing position. Rates, plans and the web arithmetic unchanged.

13 September 2026. Easyapp's own row rewritten for the new plans: Creator, free with a 5% fee on web sales, and Creator Pro at $15 a month or $150 a year with 0%; the second row is Easyapp Store with the published 5% and 3% then 2% fees, with Apple's and Google's own fee subject to approvals. The 96.80 dollar example became 92 and 97 dollars. Two FAQ answers rewritten. Call to action points to the free plan.

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